By: Cherese Cobb, for Paradise Pets Magazine
Meet Oliver, the pit bull who is punching his timecard for the greater good. As the CCO (Chief Canine Officer) for Bzees — a women’s shoe company— he attends photo shoots and an annual brainstorm meeting (sans tie, of course). He’s also fetching hope by raising funds for U.S.-based animal rescue and advocacy groups, like I’m Not a Monster and Pets Across America. On top of all that, he’s turning the tide for pittys through Oliver’s Clubhouse: a Facebook page that encourages the fostering and adopting of the pit bull breed.
You may have seen this former shelter pooch, grinning with a tennie tucked between his teeth, on the Home Shopping Network, where he soared as the number one pin of the day. Lori McDermid, Bzees’ Vice President, adopted the white and black pup at six months old from the St. Louis Humane Society.
“I went there to drop off some Christmas stuff,” she remembers. Oliver was pressed against the glass, “looking pathetic, sad, and forlorn”. He’d been abandoned in a warehouse. “He’d been in isolation [because of Parvo] for two months. Then, when he came out, he got pneumonia, so he had to go back into isolation,” she said. “He was starved for attention. I couldn’t leave him there.”
Lori brought him home on December 22, 2010, just one day before her family’s annual Christmas trip. Oliver refused to leave the house. He thought that budging from his bed meant he’d have to go back to the shelter, says McDermid. The family shoved his bed into the car. Once he got to the lake house and met Akita-mix Polly and Coonhound-mix Monte, he bloomed into a “love bomb”.
“I never feel alone. He is just 24/7 affection,” McDermid told Paradise Pets Magazine. “He’ll actually puts his paws on my shoulder, and gives me a hug and a kiss every day.”
Even after enduring chemotherapy and surgery for the mast cell tumor in his arm, he’s a “court jester”. Case-in-point: when Lori was tossing her dogs’ bedcovers into the wash, Oliver was shredding the beds’ foam. It was floating down everywhere just like a Christmas movie, and he plopped himself right in the middle of it.
“He [also] has killed many a sneaker,” Lori laughed. “He takes [my husband’s] shoes by the laces, and swings them around his head like a cowboy with a lasso. It's a full-on show.”
From a work perspective, Lori explains that Oliver gives “a purpose to what we do”. “We love making shoes, and it's important. We innovate products to help people live their lives better,” McDermid said. Fetching Hope and Oliver’s Clubhouse —which McDermid hopes to make into a physical pit bull rescue once she retires— adds another layer to making people's lives better. While Bzees never runs sales online, they run a promotional for a couple of weeks every quarter, donating $5 from each purchase. They raised $550 for WoofTrax and $1,000 for the Colorado State University Flint Animal Cancer Center. “[In the next quarter,] we’re looking to support a group that is educating dogs to help others [in] need,” she said.
Oliver, with his tongue-in-cheek personality, is shattering the vicious, mobster-sidekick stereotype — literally one step at a time. Ninety percent of the time when someone meets Oliver, it’s their first encounter with a pit bull, says McDermid. “They’re loving, funny, completely opposite. But, if no one shows you, it's like anything, you don't know. The term ‘pit bull’ is scary. Once you're exposed, though, it's amazing how opposite the breed is from stereotypes.”
I'm Not a Monster
Pet Shelters Across America
The CSU Flint Animal Cancer Center
Cherese Cobb was raised in Maryville, Tennessee. A bibliophile, she considers herself a professional student, as she has an insatiable curiosity. When she's not writing, she splits her time between family, photography, and cat-worship, and uses coffee to survive all three. cheresecobb.wixsite.com/freelancewriter.
This article was originally published in Paradise Pets Magazine April 2017.
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